Veja: The Guide

At Ragazzi, we have always been passionate about brands that bring something unique to the table, and Veja is a perfect example of this. Founded in 2004 by Sébastien Kopp and François-Ghislain Morillion, Veja is a French footwear brand that has gained a cult following for its stylish and sustainable sneakers. The brand's name, Veja, means "look" in Portuguese, symbolising the brand's transparency and commitment to ethical practices. Over the years, Veja has become synonymous with eco-friendly fashion, combining contemporary design with sustainability.

Veja footwear is crafted with an emphasis on ethical production. The brand sources organic cotton from Brazil and Peru, wild rubber from the Amazonian forest, and innovative materials such as recycled plastic bottles and recycled polyester. These materials are not only sustainable but also contribute to the comfort and durability of Veja trainers. The brand's dedication to fair trade and sustainability sets it apart from many competitors in the fashion industry.

What are the most popular VEJA sneakers?

Among the most popular Veja sneakers are the Veja V-10 and the Veja Esplar. The V-10, known for its classic design and versatility, has become a staple in many wardrobes. It features a combination of leather, wild rubber, and organic cotton, making it both stylish and sustainable. The Esplar, named after the Brazilian NGO that supports organic cotton farming, is another favourite. Its minimalist design and comfort have made it a go-to choice for everyday wear.

Which are the comfiest VEJA trainers?

When it comes to comfort, the Veja V-12 and Veja Rio Branco are often highlighted by customers. The V-12 offers extra cushioning and support, making it ideal for all-day wear. The Rio Branco, with its retro-inspired design and lightweight feel, is another comfortable option. Both models incorporate veja's commitment to sustainable materials without compromising on comfort.

Why are VEJA so expensive?

Veja sneakers are priced higher than some other brands due to their commitment to ethical production and high-quality materials. The brand invests in fair trade practices, ensuring that workers receive fair wages and work in safe conditions. Additionally, the use of organic cotton, wild rubber, and recycled materials adds to the production cost. These factors contribute to the higher price point, but they also ensure that customers are purchasing a product that is both stylish and sustainable.

Is VEJA considered a luxury brand?

While Veja is not typically categorised as a luxury brand, it does occupy a unique space in the market. The brand's focus on sustainability, ethical production, and high-quality materials gives it a premium appeal. Veja trainers are often seen as a conscious choice for consumers who prioritise both fashion and environmental impact. This blend of style and ethics places Veja in a category of its own, appealing to those who value luxury in terms of footwear craftsmanship and values rather than just price.

How do you pronounce VEJA brand?

The correct pronunciation of Veja is "VAY-ja," with a soft "j" sound similar to the "s" in "measure." This pronunciation reflects the brand's Brazilian roots and adds to its unique identity in the fashion world.

At Ragazzi, we are proud to feature brands like Veja that align with our values of quality, style, and sustainability. Explore our collection to find your next favourite pair of trainers that not only look good but also do good.